In those days when there was a single company producing things, the market was a monopolistic one. Whether the public liked it or not, they had to buy goods and services offered by the concerned authority. Slowly after markets got freed up, competition started increasing and that was the end of the monopolist reign – in simple words that was a death blow to monopolist anarchy. As competition in the market increased, companies started looking for more profits in goods and that they realized can only be brought about by winning over the consumer rather than increasing the price of things.
It was the volume of sales that would decide the profit and not by charging exorbitant prices from consumers; that they realized, would further put off consumers and destroy their customer base. Then marketing strategies were formally introduced in the business. Then advertising came along as a part of the marketing strategy and then came the public relations of PR, as we know it today. Soon after the inception and recognition of PR as a foremost requisite to good sales (read: business), it was separated as a different department altogether so that the business team could work in cohesion as much in peace as and when required.
Defining Success in Public Relations
Public relations became the defining criteria of marketing strategies uniquely developed by business houses. If you’re working you would have observed that the person in the PR job might not necessarily be the most formally educated of the lot working in the office but definitely different from others; different in the sense that the PR personnel are leaders and have the ability to charm everyone with their talks! The gift of the ‘sensible’ gab is what differentiates PR personnel from colleagues of the other departments.…Read more