Prosperous marketing for the Intelligence Neighborhood demands additional than a professional searching capabilities statement along with a handful of occasional meetings. While the Intelligence Community shares prevalent marketing components with other federal agencies, the IC is distinctive inside the way 1 really should direct marketing efforts.
To win contracts and create Intelligence Community Jobs, an integrated strategy is essential that addressees 3 significant segments in the company:
- Core Competencies
- Business enterprise Development
Each of those segments is critical and interrelated and needs main efforts to ensure accomplishment. Collectively they’re components of an integrated program. Even so, efforts in one area impact the other two important components.
Winning small businesses within the IC is all about a strong worth-added proposition that is relevant to the demands of the neighborhood. It truly is not adequate to have a product or service offering that performs inside the commercial globe or in other federal agencies. The Intelligence Community, like all consumers purchases based on worth, added to meet their own pretty distinct mission needs, and perceived value may be the basis of your acquire selection.
Core competencies would be the heart of the company’s value-added proposition and have to be genuinely based upon past efficiency and practical experience. Further, the list of core competencies ought to be presented in a way that is perceived as important by the IC.
A clear explanation from the worth proposition is expected. Most companies prepare a bulleted listing of core competencies that addresses these services … Read the rest >>>>