Author: Sydiqia Newbite

It’s safe to say that most business owners don’t like the idea of experiencing growth plateaus and watching the company’s progress come to a standstill. Yet this happens to millions of businesses every single year. Luckily, corporate leaders who are obsessed with the idea of perpetual expansion should know that there are multiple business-building modalities they can implement to make growth happen. Two of them are outlined below :

1. Develop A Dynamic Blog.

One great way to make the business growth process more effective and expedient is by continually connecting with your target audience in the online world. You can make this happen by developing a dynamic blog. One way to optimize connectivity is by running contests through the blog and providing the winner with a promotional prize. Make the contest interactive with a strategy like having participants enter a drawing that could become your brand’s new logo.

Another blogging strategy you can utilize to optimize connectivity to your audience is creating an e-mail newsletter and inviting people to join it through the blog. This strategy ensures that you are continually communicating with your audience through the blog. Take the communication process to another level by implementing marketing segmentation strategies so that you can fine-tune the content of your e-mails to suit the needs and interests of your unique audience. Using this strategy might mean that you switch from publishing one e-mail newsletter to implementing an e-mail marketing campaign in which your blog audience is divided into two or more …