There are several ways to measure the key performance indicator of call centres, one of them being call tracking that enables supervisors and managers at call centers to gauge the agents’ call handling process.
Call tracking gives supervisors and managers all the actionable data by which they can make strategies to improve call campaigns and get information on the customer base.
Listening to the live call will help managers and supervisors to get an idea of the efficiency and effectiveness of their customer service team and the strategies they can adopt to enhance customer delightedness as well as conversion rates.
Hitherto, call centres that have overlooked the significance of call tracking are now amazed by the amount of information they have been foregoing after they started call tracking metrics.
Moreover, customer service departments can use call tracking metrics to analyze superior ways to convert their customers into brand ambassadors.
By listening to the live calls, supervisors can identify the areas of weakness of their agents and train them to perform better and increase conversions. Live call tracking can be beneficial for the productivity and businesses of call centres to surpass customers’ expectations in numerous ways.
How call tracking in call centres can improve productivity and conversion?
The call tracking software can help call centres to use the captured data to optimize the call campaigns and supporting strategies. The software also enables flexible scheduling, routing and call delivery to augment the number of inbound flow as well as maintain the call quality.
Furthermore, by using call tracking agents can use metrics in real time to monitor the call log information, caller information and history of the caller to get actionable information about the caller. Moreover, with the help of prior recoded calls, notes and analytics, agents will be prepared for productive conversations with customers. Enhanced features of the tracker can be used to track the callers’ physical address, original source and social media pages to customize conversations.
Benefits of Call Tracking:
Cost effective: Call tracking software is cost effective and has a greater return on investment (ROI) . Such software don’t charge a fee for marketing tracking numbers or number set up and maintenance and only charge a fee from the traffic running through numbers that is paid by the call centre or the customer subject to the type of number chosen.
Improved conversions: By using call tracking software call centres can record conversation and information of customers that they can use to determine the exact ROI for various calling campaigns . Call centres can also locate the source of caller by using an efficient call tracking software and devise a strategic decision process.
Prediction of peak call hours: By using the call tracking software, organizations can calculate their peak call hours and combine the obtained insight to determine the hours and days in which they receive the maximum calls. This would enable agents to remain prepared to manage the peak call hours efficiently and effectively.
Better call forwarding results: To prevent customers’ call transferred from one department to the other, the call tracking software will determine the intelligence of customers and let the call forwarded to the appropriate department or agent immediately.
Get useful information from call recordings: Recording incoming call can increase the performance of the agents and enable call centres to understand customers’ problems.
Some of the benefits of call tracking are cost effective, improved conversions, prediction of peak call hours, better call forwarding results and get useful information from call recordings.